The importance of reviews in today’s society cannot be downplayed. Nowadays, people rely on what their friends have to say about particular brands, products and services before making a purchasing decision. This is why it is imperative that your business build and maintain an online reputation with fantastic reviews.

Don’t stop at having a good reputation, also strive to maintain it. If you are like most regular business owners, who believe that they have a great reputation, you might feel you don’t need to read this article. But you should because the percentage of people who like your business does not equal to the people who leave reviews. Then at the same time, the number of people who go online and search for reviews before buying anything is very large in comparison.

Research shows that about 85% of consumers go online to search for reviews before they make their buying decision. Truly reviews are here to stay. With effective reputation management, you can draw a lot of traffic and sales to your online stores

So what do you do? You need to help your customers show their love for your business by giving them direct instructions with actionable steps to review your business. There are so many online sites where people can go and leave reviews about your business. Decide on the one where your business is receiving the most traffic from, and send your requests for reviews there.

You should take a proactive approach to get 5 stars reviews from your customers. One of the best ways of doing this is by asking. Yes, simply ask your customer, if they are satisfied with their purchase. If the answer is positive, ask them to leave a positive review for you in Google and Facebook at least. Having a lot of 5 stars on these two websites will do a lot of good for your business.