Thumbtack Marketing News • January 1, 2018
As published in The Business Link Niagara
The importance of reviews in today’s society cannot be downplayed. Nowadays, people rely on what their friends have to say about particular brands, products and services before making a purchasing decision. This is why it is imperative that your business build and maintain an online reputation with fantastic reviews.
Don’t stop at having a good reputation, also strive to maintain it. If you are like most regular business owners, who believe that they have a great reputation, you might feel you don’t need to read this article. But you should because the percentage of people who like your business does not equal to the people who leave reviews. Then at the same time, the number of people who go online and search for reviews before buying anything is very large in comparison.
Research shows that about 85% of consumers go online to search for review before they make their buying decision. Truly reviews are here to stay. With an effective reputation management, you can draw a lot of traffic and sales to your online stores