Social media plays a very significant role in promoting your brand online and has also become an essential part of our daily lives. And if you want to connect with your audience, the best way is to look for the places they go to. Your audience can reach several platforms, so you have to split your attention across all the social platforms with the help of a few social media tools that are essential for making your social media strategies more striking.
OptimMonster is a strong lead generation tool that lets you attract visitors. To capture leads it provides you with a drag-and-drop template for building visually stunning lightboxes, popups, and landing pages. With the help of this tool, you can easily boost leads and revenue for your business.
Socialbakers helps you discover your marketing personas. With this, you can easily create content that your audience will love by identifying their influencers. You can easily boost your results by finding the content your audiences actually find engaging and care about, so you can join in on the conversation too.
AgoraPulse has tools for everything from moderation to competitions. The tool includes post recommendations, average fan profiling, reach and engagement breakdown, page views, export into Powerpoint, ROI analysis, and competitor analysis which allows companies to get more information on the people viewing and engaging with their business, so they can reach and serve their target audience better.
Content marketing has always proven to be one of the best ways to promote a business whether it is big or small. But you need to plan content that is relevant and is in demand among the audience of your niche. Buzzsumo allows you to find popular content in the market. With this tool you can set up keyword alerts, so you are updated when content is posted or updated.
SproutSocial gives you a single hub for social media publishing, analytics, and engagement across all of your social profiles. With this tool, you can manage all your social profiles from a single platform. You get in-depth analytics to understand how your brand is performing on social media and it also helps you collaborate with coworkers or clients.
Buffer is a social media management platform where you can schedule posts, analyze performance, and manage all the accounts in one place. The tool also shares your content at the best possible times throughout the day so that your followers and fans see your updates more often.
Feedly is the better way to organize, read and share the content of your favourite sites. It’s a powerful tool with multiple layout options, auto-mark as read, tagging, advanced sharing, keyboard shortcuts that helps you organize your favourite blogs, news sites, podcasts, and YouTube channels and access them all in one place.
Hootsuite allows you to schedule and post updates to any page or profile for Facebook, Twitter, LinkedIn, Google+, Instagram, WordPress, and other platforms from a single dashboard. You can easily implement and analyze marketing campaigns across all social profiles without signing in to each social network individually.
Canva can be used in creating every type of content you need. It offers a variety of pre-sized image templates, documents, invitations, and ads templates for most social media, blogs and other promotional and writing mediums.
Bitly is a social link sharing tool that you can use to track clicks, see site referrals and get an idea of which geographical locations most clicks are coming from.
Social media tools are continuously sprouting. They are important for placing your social media strategy in the right place. The above-mentioned tools will give you a good start and help you in making your social media strategy easier.