We see a continuous transformation in social media marketing at growing at a fast pace. There are also a ton of new trends that will affect how users engage on the diverse number of social media platforms available. So, in the upcoming years, the marketing strategies you use should be updated regularly and you must operate your business social media accounts in a thoughtful and measured way. If you fail to do so your competitors will gain social media market exposure over you.
Marketing Strategies for your social media in 2020 to stay competitive.
1. Set Your Goals
The very first thing you need to do is to figure out what you want from social media. In short, you must fix your goals and then make efforts to reach them. Using marketing strategies in your plan will help make sure that goals are realistic and achievable as your goals will influence everything from your budget to which social networks you’ll tackle. Some examples of goals can be;
- increasing your brand awareness
- getting high-quality sales
- improving ROI
- creating a loyal fanbase.
2. Audience Research
In social media marketing, it’s not a good idea to make assumptions and use proven marketing strategies. So, if you want to research your audience, you must use various social media analytics tools. Many brands are using a social media dashboard to get an overview of the audience following you and the way of their interaction. This can either be custom made, utilizing the insights from the platforms you are using or a 3rd party developed reporting software.
3. Engagement Metrics
Your social media marketing strategy must have proper metrics. These metrics are important to build meaningful, lasting relationships with your followers. Along with a large audience and great content, you must have the metrics like reach, clicks, engagements, hashtag performance organic and paid likes, etc. You need all these numbers because an effective social media marketing strategy is rooted in numbers.
4. Competitors Research
Before creating your content, you can spy on what is already working with your competitor’s work. The competitor research or analysis will take some time to fully complete, but you have to do it in order to determine what’s working for them and how you can adapt your own campaigns accordingly. Facebook Insights has an amazing section called Pages to Watch. This will provide you on some metrics on how your competitors are performing on the platform compared to your own business page.
5. Create Compelling Social Content
The complete social media marketing depends upon the quality of your content. After audience and competitor research, you now have a good idea about what content you should publish. Your content should not be too promotional as it is proven that audiences unfollow brands if they share overly promotional content. Your content must compel your audience in a positive manner. Show the solution to their problem in your content.
6. Set Timelines
Customers expect fast and meaningful responses from brands. It’s very important if you want to build a long-term customer relationship. You must attend every conversation taking it as an engagement opportunity. This is the only reason that social customer care is very important to brands who want to develop their audience awareness.
7. Analyze Your Efforts
Analyzing your efforts is very important if you want to check whether your efforts are bringing results or not. Without continuously analyzing your efforts, you’ll never know how one campaign did over another. By this, you can get your best performing content and can optimize your campaigns accordingly.
Social media marketing is all about trial and error though designed testing. If you want to plan an improved social media strategy, you must monitor the metrics along with running campaigns. Need Help to develop a marketing strategy? Contact Thumbtack Marketing today!