The pandemic has affected all aspects of our society. Our livelihoods changed as people had to deal with job loss, inflation, and the recession. Economies and businesses were especially hard hit. For many, the long-awaited vaccinations split apart families and friends, and made us an even more divided country. The majority of brick-and-mortar businesses have seen an especially difficult time through out this pandemic. They have had to develope new ways to re-engage with customers. One trend that has gained traction is short form video marketing. According to experts, it is expected to make up to 82% of all marketing strategies in 2023.
Don’t be left out. Let’s discover how you can make use of video marketing strategies to earn viewers attention.
Practice flexibility in your video marketing strategy
Creating a well-thought-out marketing plan is essential. Your business can stay on track of their bigger goals without much deviation from your existing marketing plan. It keeps the action of businesses disciplined. However, it is also critical to add flexibility to your video marketing campaigns. You can do this by speaking a language that your target audience can relate to. For instance, speaking about collecting items and physically making orders during the lockdown has gained a lot of interests being on the other side of an “unboxing”. The lockdown have taught everyone how they can get what they want from the safety and comfort of their home. Show the audience how your business cares about them by caring for what they are interested in buying.
Before the pandemic, it was expected for marketing strategies to guide customers through the sales funnel and eventually through the checkout process. However, businesses have realized that the products people thought they needed took a back seat as more people switched to buying important stuff. Through video, the clever businesses know to offer messages of consolation and empathy. It shows customers that the business cares about them and their wellbeing and is not just interested in selling their products. As a result, customers feel more attached to the business and are more likely to become loyal clientele.
Join the community against injustice
In your video marketing, few things can get your brand noticed quite like a stance on social injustice. While many businesses choose to look the other way on issues such as gender inequality, and police brutality, for instance, your business can set itself apart by taking a stance against them too. In this way, you are saying to the community that you are seeing what they are going through and that you are with them during their trying times. This type of video marketing strategy can help solidify your image in the minds of potential clients.
Make it mobile-friendly
If there is one thing that seems to stand the test of time especially when considering how quickly things change in the digital world, it is mobile-friendly content. You must ensure that your video marketing strategy is mobile-friendly. Ever since the pandemic hit, the use of mobile phones has gone up tremendously. You would miss out on a large chunk of the market if your video marketing failed to be mobile friendly and to cater to the vast majority of online shoppers who purchase their products online.
Be more creative with a limited budget
Ever since the pandemic, everyone including businesses had to switch to survival mode. This meant cutting down on spending significantly and making the most of the little they had. Brands stayed away from expensive TV commercials and focused their resources on more affordable methods of video marketing such as social media advertising. Many businesses also switched to using mobile phones for their video marketing strategies.