Are you utilizing Instagram as part of your social media marketing tool for your business?
Knowing how to correctly use Instagram to enhance your business exposure will save you time and money on advertising
Instagram is an excellent way for businesses to create a visible story regarding their business’ brand. Instagram is becoming social media power machine, more and more businesses are turning to Instagram to grow their business in the social online setting.
As of September 22, 2015, there were more than 300 million monthly users on Instagram alone. Using Instagram for your business’ online marketing should not be ignored. Thumbtack Marketing created a list of 5 tips that your business should follow to increase your reach on Instagram.
The Community with Hashtags
The Instagram community uses up to 30 hashtags at a time to categorize their photos. Users use these hashtags to find images that match their interest. These hashtags can be used when posting an image or commenting on another’s image. This is key is to increase your brand’s identity and visibility on Instagram. Keep in mind that research and planning the hashtags you use on Instagram when creating your social media marketing plan.
When choosing your hashtags to be sure to include;
- brand-specific hashtags. Create one to include your business name. This is so that others posting about your business can be found and anyone wanting to find more about your business can just click on the hashtag and see everyone’s images about your business’ hashtag.
- general hashtags related to your business. Keep them relative to what the image is about and who your business is.
- trending hashtags. When using the Instagram search feature to see the trending hashtags and input your images with using the hashtags to gain exposure to what is currently happening on Instagram. Remember that trending hashtags are time-sensitive, so be sure to use trending hashtags that are relevant to your business to help discovery.
Engage With Users
This is where it is great to have a community manager on your team, and yes Thumbtack Marketing has them available to grow your Instagram following. Engagement is a two-way street: if you expect people to engage with your business, then people will expect you to engage with them as well. The more active you become on Instagram, the more exposure your business will receive.
The Community with Hashtags
The Instagram community uses up to 30 hashtags at a time to categorize their photos. Users use these hashtags to find images that match their interest. These hashtags can be used when posting an image or commenting on another’s image. This is key is to increase your brand’s identity and visibility on Instagram. Keep in mind that research and planning the hashtags you use on Instagram when creating your social media marketing plan.
When choosing your hashtags to be sure to include;
- brand-specific hashtags. Create one to include your business name. This is so that others posting about your business can be found and anyone wanting to find more about your business can just click on the hashtag and see everyone’s images about your business’ hashtag.
- general hashtags related to your business. Keep them relative to what the image is about and who your business is.
- trending hashtags. When using the Instagram search feature to see the trending hashtags and input your images with using the hashtags to gain exposure to what is currently happening on Instagram. Remember that trending hashtags are time-sensitive, so be sure to use trending hashtags that are relevant to your business to help discovery.
Engage With Users
This is where it is great to have a community manager on your team, and yes Thumbtack Marketing has them available to grow your Instagram following. Engagement is a two-way street: if you expect people to engage with your business, then people will expect you to engage with them as well. The more active you become on Instagram, the more exposure your business will receive.
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