Every year we witness changes in social media trends. And being a marketer, you must be one step ahead if you want to take your business to new heights and grow your business in Niagara. Presence on the right social media platforms is essential. Using the wrong social media platform can be the biggest reason for your failed social media strategy.
These are the top 5 Platforms to Grow Your Business in Niagara
Help take your in your social media marketing strategies and your business to the next level.
Facebook is the biggest social media platform for marketers with approx, with 2.38 Billion monthly active users. This makes Facebook relatively easy to use compared to other platforms as it contains almost all types of content formats like text, images, videos, live videos, and stories. Facebook can be used in a number of ways to promote your business services and products, increase customer support and even boost brand recognition. With the right strategies, Facebook is one of the best tools for targeting a specific audience through paid campaigns.
By running Facebook ads, you can reach your desired audience. Through Facebook ads, you can choose your target audience based on demographics, behaviours or contact information. Even better when you use lookalike audiences based on your current customer profiles through pixel tracking. For better metrics on your ad reporting can also track the interactions on each promotion you run that will help you develop successful campaigns.
Twitter is not only a social media platform but also a news platform where people communicate in short messages called Tweets. Your tweets can include a link to any web content like a blog post, website page, PDF document, etc. or an image or video. As a result, Twitter falls into the category of microblogging tools because of the short, disconnected messages it distributes like Tumblr, FriendFeed, and Plurk.
Soon after its launch, Instagram took the social media world by storm. It started as a simple photo-sharing app and now it has become one of the biggest social media marketing tools. All the big brands and growing businesses have flocked to the platform. People use Instagram to grow their business by connecting with their target audiences and market their services and products both locally and worldwide.
LinkedIn is all about building networks and connections. You can use LinkedIn in building connections and growing your brand through word of mouth. It is also one of the best platforms for lead generation. With the help of a detailed Company Page, you can grow your business in Niagara by expanding your audience and drive great business results. A Company Page helps LinkedIn members learn about your business, your brand, and job opportunities with your company and is also a great way to establish industry expertise.
Pinterest is not a powerful social media platform like the above-mentioned ones for most local businesses. However, it’s an important social platform with deep penetration in valuable demographics. It is a place where people look for inspiration and ideas for products they want to buy. Therefore the audience is excited to see posts from brands in their feeds on Pinterest. Local businesses can use this platform to expand to more of a national or international following, as well as utilizing locally targeted ads to get in front of the right audience.
Social media platforms are a must for Business to Business companies to grow your business in Niagara. If you use them correctly, these social media platforms will be very useful in growing your business by increasing your brand’s visibility. Need Help to Grow Your Business in Niagara using Social Media? Contact Thumbtack Marketing today!