Thumbtack Marketing News • March 2018
Once in a while, we hear that Facebook has changed its algorithm. Have you ever wondered what this means and whether it has any bearing on your business? Well, that is what this article will do for this. In simple terms, Facebook changing its algorithm means that they are making updates that they hope will be more beneficial to their audience and also to them.
In the latest algorithm change released this year, Facebook announced that they will be changing the things that appear on your news feed. They said that they will be showing you only the updates from friends and family. They believed that people only want to read stories from those they care about and so comes this filtering of your news feed.
Now, what does this mean for your business? If you are a company that depends heavily on sharing information through your company Facebook page, this would adversely affect you. This is because the new algorithm favours content shared on groups and personal profile than those shared on pages. So if you are depending on your page alone to get the message across to your customers, then it will fail.