Once in a while, we hear that Facebook has changed its algorithm. Have you ever wondered what this means and whether it has any bearing on your business? Well, that is what this article will do for this. In simple terms, Facebook changing its algorithm means that they are making updates that they hope will be more beneficial to their audience and also to them.
In the latest algorithm change released this year, Facebook announced that they will be changing the things that appear on your news feed. They said that they will be showing you only the updates from friends and family. They believed that people only want to read stories from those they care about and so comes this filtering of your news feed.
Now, what does this mean for your business? If you are a company that depends heavily on sharing information through your company’s Facebook page, this would adversely affect you. This is because the new algorithm favours content shared on groups and personal profiles than those shared on pages. So if you are depending on your page alone to get the message across to your customers, then it will fail.
Businesses that produce content heavily will now have to move from the page to create a group around their business. Or they would have to run Facebook ads to make sure that their message gets to their target audience. None of this option is easy. But the choice of the one you finally picks depends on some questions you have to answer. Do you have the manpower required to create a group and run it actively?
If you don’t, then move over to ads. Before you decide to use ads though, you need to be sure that you have the budget for it. Can you continuously run ads about your blog posts, new services or products, and new innovations about your enterprise? These are the questions you need to ask yourself and answer adequately before you can embark on Facebook ads.