Trend Analysis Marketing—Why It’s Important

Trend Analysis Marketing—Why It’s Important

Today’s business environment is significantly driven by the existing competition, with different trends emerging, rising, and then falling to be replaced by new trends. The internet has made it easier to access large volumes of data, and digital tools make it more...
4 Main Errors to Avoid in Your Marketing Campaign

4 Main Errors to Avoid in Your Marketing Campaign

While many people think of sales as the backbone of any organization, the truth is that your sales will suffer if your marketing campaign is not up to par. Creating and launching a successful marketing campaign can be one of the most exciting activities for any...
Marketing or Sales, Which Is the Best?

Marketing or Sales, Which Is the Best?

For many businesses, marketing and sales are often used interchangeably. The reality, however, is that these are two distinct disciplines. Marketing refers to all actions taken by a business to promote its products and brand. This will also include advertising and...
What is Inclusive Marketing

What is Inclusive Marketing

Have you ever seen an advertisement and felt like it was meant for someone else and definitely not for you. You must have felt alienated like you were unimportant. Sadly, societal bias and stereotypes based on race, ethnicity, and religion are all too common and this...
How to Plan Your Social Media Marketing Strategies in 2020

How to Plan Your Social Media Marketing Strategies in 2020

We see a continuous transformation in social media marketing at growing at a fast pace. There are also a ton of new trends that will affect how users engage on the diverse number of social media platforms available. So, in the upcoming years, the marketing strategies...