Have you ever seen an advertisement and felt like it was meant for someone else and definitely not for you. You must have felt alienated like you were unimportant. Sadly, societal bias and stereotypes based on race, ethnicity, and religion are all too common and this...
We see a continuous transformation in social media marketing at growing at a fast pace. There are also a ton of new trends that will affect how users engage on the diverse number of social media platforms available. So, in the upcoming years, the marketing strategies...
Every year we witness changes in social media trends. And being a marketer, you must be one step ahead if you want to take your business to new heights and grow your business in Niagara. Presence on the right social media platforms is essential. Using the wrong social...
To stand out in the marketplace, you need to have a superior marketing package. This can be achieved through many avenues. You can use social media marketing, email marketing as well as offline events. But the most important factor in all these is to make sure that...
In advertising to consumers, companies are shifting from print to online media. Again, they are also moving away from traditional online advertising to a more subtle way of promoting their goods and services through the use of social media influencers. The attention...
An important asset to any business, be it small, medium or large, is the data about that business. The statistics you have about your customers are the most valuable data in your business. This includes their contact details, and experience with your business is to be...
