As published in The Business Link Niagara

I ask you – is your business ready for Facebook ads? For you to adequately answer this question you have to know the mission and vision of your business. You have to find out if runnings ads will complement the vision you have for your business. The next thing is to remember your goals for starting this business. Will the ads you run in Facebook help you to achieve your goals easier and faster?

After getting the answers to these questions, you now come to the reason why you want to run the ads. Do you want to increase the reach of people who hear and know about you? Do you want to get leads, names of prospects who may be interested in your offering? Do you want to sell your products or services through the ads? Ads can be run for very many different purposes and you have to be clear about your own purposes of running ads.

The next thing after these questions are deciding on the type of ads to run. Do you want conversion ads or engagement ads? Do you want to use short, simple sentences or a log post t run the dads? Do you want a video ad or text ad? There are many different formats of running Facebook ads and you have decided which is for you. Which one will best serve your interests and goals and help you achieve the aim of your ads?

These and many other questions you need to ask yourself so that you can be sure that you are ready to run ads. If you don’t get the answers to these questions, you may just waste your money. This is because Facebook’s ads just like other forms of advertisement can get expensive if you don’t know what you are doing.