So where does this leave you? Not important, in this point of the relationship, just being honest with you. You need to make your business products and services secondary in your posting on social media. Making your social media marketing work for your business is to make it all about your customers, clients and potential leads. What are you going to do to make them think that they need your business’ products or services? Get in to their mind set. Show them how you solve their problems, tell them you understand their pain points, Listen to their concerns.
Use your knowledge of your ideal client’s core needs of your services and teach them what exactly you know about them, how to help them and then approach with the sales pitch. Use social media to work hand in hand with your other marketing efforts. Are you also attending networking events, having pop up events and sales, email marketing, print ads or even billboard? Pull your offline relationships online to maintain on an ongoing basis.