How to Plan Your Social MediaMarketing Strategies in 2020

How to Plan Your Social MediaMarketing Strategies in 2020

We see a continuous transformation in social media marketing at growing at a fast pace. There are also a ton of new trends that will affect how users engage on the diverse number of social media platforms available. So, in the upcoming years, the marketing strategies...

Grow Your Business in Niagara with Top 5 B2B Social Networking Channels

Grow Your Business in Niagara with Top 5 B2B Social Networking Channels

Every year we witness changes in social media trends. And being a marketer, you must be one step ahead if you want to take your business to new heights and grow your business in Niagara. Presence on the right social media platforms is essential. Using the wrong social...

Facebook Ads You Must Be Using to Grow Your Business

Facebook Ads You Must Be Using to Grow Your Business

For marketers, Facebook is one of the most popular channels to promote their business online and engage people to their products and Facebook advertising plays an important role in doing this. You are making a big mistake if you are not taking advantage of Facebook...

5 Simple Facebook Advertising Hacks to Double Your ROI

If you want to promote your business, you must choose Facebook ads. Facebook Ads is the best and cheapest way to advertise your online campaign. We all know that Facebook is a powerful platform for targeting customers and for promoting sales. Now Facebook is being...

Integration with Social Media – WordCamp Hamilton 2018

Integration with Social Media – WordCamp Hamilton 2018

Integration With Social Media June 4, 2018 So you have your website and you keep blogging and updating but no one other then your mother sees it? You need a bigger audience who are interested in not only what you have to say in your blogs but what you have to offer as...

Knowing Your Target Audience

Knowing Your Target Audience

Internet marketing is the most popular advertising options available today. Using the internet to market provides you with a potential worldwide reach with an available 24 hours a day audience. Potential customers are turning to the Internet for a variety of reasons...

Building Relationships Online

Building Relationships Online

There is nothing more important in marketing than building relationships. So why are so many businesses so lost on what is working on Social Media Marketing? Most are still thinking from the consumer standpoint still. The ‘all about me’ point of view. The same...

Reuse Your Existing Content

Reuse Your Existing Content

Reuse Your Existing Content Thumbtack Marketing News   •   April 2018 Growing your business, whether online or offline, is not an easy task. When you are marketing online you need to be more strategic about the way you use the content. In other words, content is king....

Choosing Your Go To Platform

Choosing Your Go To Platform

As published in The Business Link Niagara When you are running a business online, you need to play big on social media. This is because of the many benefits of using social media. The main advantage is the reach. Social media is where everybody is. This means that...

What the Facebook Algorithm Means For Your Business

What the Facebook Algorithm Means For Your Business

Once in a while, we hear that Facebook has changed its algorithm. Have you ever wondered what this means and whether it has any bearing on your business? Well, that is what this article will do for this. In simple terms, Facebook changing its algorithm means that they...

Is Your Business Ready For Facebook Ads?

Is Your Business Ready For Facebook Ads?

As published in The Business Link Niagara I ask you - is your business ready for Facebook ads? For you to adequately answer this question you have to know the mission and vision of your business. You have to find out if runnings ads will complement the vision you have...

How to Request Google and Facebook Five-Star Reviews

How to Request Google and Facebook Five-Star Reviews

The importance of reviews in today’s society cannot be downplayed. Nowadays, people rely on what their friends have to say about particular brands, products and services before making a purchasing decision. This is why it is imperative that your business build and...

Create Client Welcome Packets that Positions you as an Expert

Create Client Welcome Packets that Positions you as an Expert

To stand out in the marketplace, you need to have a superior marketing package. This can be achieved through many avenues. You can use social media marketing, email marketing as well as offline events. But the most important factor in all these is to make sure that...

Grow Your List with Facebook – Part Two

Grow Your List with Facebook – Part Two

As seen in The Business Link Niagara December 2017 Why should you grow your list? There are many benefits to growing a list. Stay in contact with loyal fans and followers Build your brand Keeps you in front of mind when people are looking for referrals Retargeting...

Why You Need to use Twitter Lists

Why You Need to use Twitter Lists

A great place to stay up-to-date with the latest happenings in your vicinity and also socialize with your friends is on Twitter. One of the best ways of using twitter is using its list feature to stay current on the latest happenings around you. To use twitter lists,...

Grow Your List with Facebook – Part One

Grow Your List with Facebook – Part One

The number one priority of a business owner is to build a list of people interested in the product or service offered. Whether you are an entrepreneur, brick and mortar business or just starting out in your garage; you need fans, followers, that are real people who...

What is a Social Media Influencer?

What is a Social Media Influencer?

In advertising to consumers, companies are shifting from print to online media. Again, they are also moving away from traditional online advertising to a more subtle way of promoting their goods and services through the use of social media influencers. The attention...

Why Analytics Are Crucial To Your Business

Why Analytics Are Crucial To Your Business

An important asset to any business, be it small, medium or large, is the data about that business. The statistics you have about your customers are the most valuable data in your business. This includes their contact details, and experience with your business is to be...

How to Use Facebook to Capture Lead

How to Use Facebook to Capture Lead

Do you know that you can actually make sales from all your Facebook posts, tweets, Linkedin posts, Pinterest pins and all your social media engagements? Sure, you can. Social media is not just for brand building and gaining a positive reputation. You can use it to get...

Top 3 Reasons to Redesign your Website

Top 3 Reasons to Redesign your Website

There are many why you may add to redesign your website. Some of the reasons are more important than others. For example, you may not redesign your website just because your cats shakes his head at your computer screen while you are looking at it. You should only...

The Downside of using a Website Builder like Wix or Weebly

The Downside of using a Website Builder like Wix or Weebly

I am sure you are aware of the benefits of having a great website. It can add to your business brand, growth and profitability. But for this to work effectively, you need to have a great website built by an expert with the latest modern technological tools. You cannot...

Being Punctual With Your Social Media Marketing

Being Punctual With Your Social Media Marketing

Just like in every aspect of the business, punctuality is a key area of great concern. If you do not get it right, it may underpin the goals of your business. Having punctual staff and customer service agents is good for your business. There are so many reasons why...

Most Important Thing You Can Do For Your Business is Follow Up

Most Important Thing You Can Do For Your Business is Follow Up

In business, success is really simple. Like most people, you may complicate it by thinking that you need billions of dollars to spend. If you have the resources for the above, great. But that will still not guarantee success as you will need more. There is yet another...

How to Include all your Employees in your Social Media Marketing

How to Include all your Employees in your Social Media Marketing

Do you know that people can view the social media pages of your company before moving over to the company’s website? True. Nowadays, it is important to not just have a website but also functional social media profiles for your business. Apart from your business, you...

Stop Lurking on Facebook Groups

Stop Lurking on Facebook Groups

Lurking on Facebook Groups: Why You Need to be Active Are you one of those who join groups on Facebook but are not an active participant in any? Well, it’s time you stop lurking and become more active. One of the popular social media websites is Facebook. Many...

Pros and Cons of Meet Edgar

Pros and Cons of Meet Edgar

If you haven’t met Edgar yet, it is a social media automation scheduling tool. Edgar is different than other scheduling tools out there, as it reuses the content you enter in until you cancel that post or library. You can schedule in any of your social media accounts...

Why Your Small Business Needs Social Media Marketing Strategy

Why Your Small Business Needs Social Media Marketing Strategy

Social media isn’t just a fad that isn’t going to go away. Love it or hate it your customers and competitors are both using social media to communicate with each other. What is great about using social media for your business is once you are set up on one or more...

Marketing For Your Home

Marketing For Your Home

Social Media Marketing is Changing the way to Market Your House So you’re ready to sell your house. But how to go you about marketing it? Hire an agent, have it on the MLS, ad in a magazine or newspaper. Do you think this is how homes are sold today? Think again....

Branding and Marketing Your Construction Company

Branding and Marketing Your Construction Company

Landscaper, drywaller, electrician, painter, this list can go on and on; no matter what the housing market is home maintenance and remodelling is always a high priority for people who are both selling and staying in their current residents. Do you know if you are...

Attracting an older age group on social media

Attracting an older age group on social media

The days are long gone where Facebook was only open to college students, MySpace was for local bands to connect with their fans and industry members. Today’s growing users of social media are those who children have moved out of the house and they are cutting back on...

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