Thumbtack Marketing News • August 13, 2016
It pays off to be human in social media. Sometimes is great and helpful to use a robot, but other times it’s annoying and creepy. If you are anything like me, when you have to call in for a phone support and you get stuck on an IVR that has a recording with no real person, you get frustrated. This is true on social media as well. People will be interacting with your brand and the last thing they want to see when sending you a message on Twitter is an automated response.
You are a real person and your business is made up of real people that work with you. So why hide your humanity on social media? Show your audience you are a person. Normally proving to others that you are a real person this is done by having a coffee or a lunch with them, showing emotion by laughing and crying, at appropriate times of course. On social media, this is a little bit different and you have to be creative.
Here are some tips to help you out.