Trend Analysis Marketing—Why It’s Important

Trend Analysis Marketing—Why It’s Important

Today’s business environment is significantly driven by the existing competition, with different trends emerging, rising, and then falling to be replaced by new trends. The internet has made it easier to access large volumes of data, and digital tools make it more...
Retargeting Ads and Why You Should Use Them

Retargeting Ads and Why You Should Use Them

Internet users are constantly bombarded with information. Unfortunately, over the years, users’ attention span has continued to drop.  Very few are willing to spend more than a few seconds on a website if it doesn’t offer what they are searching for. There are plenty...
4 Main Errors to Avoid in Your Marketing Campaign

4 Main Errors to Avoid in Your Marketing Campaign

While many people think of sales as the backbone of any organization, the truth is that your sales will suffer if your marketing campaign is not up to par. Creating and launching a successful marketing campaign can be one of the most exciting activities for any...
Marketing or Sales, Which Is the Best?

Marketing or Sales, Which Is the Best?

For many businesses, marketing and sales are often used interchangeably. The reality, however, is that these are two distinct disciplines. Marketing refers to all actions taken by a business to promote its products and brand. This will also include advertising and...
What is Inclusive Marketing

What is Inclusive Marketing

Have you ever seen an advertisement and felt like it was meant for someone else and definitely not for you. You must have felt alienated like you were unimportant. Sadly, societal bias and stereotypes based on race, ethnicity, and religion are all too common and this...