Focus on value
With having their children out of the house, mortgage paid off and more than likely out of debt. Work on creating an emphasis on value over price. They are more likely purchase when they know how a product or service will solve something for them. Show them how you will make their life easier or more comfortable.
Give them something worth sharing
Create a way for your customers to be proud of the services and products you create. Women like to brag about their shopping experience. Follow brands they already love and stay in touch when the next season’s items are released or what the next special is at their favourite restaurant.